Vol. 17, N°3 (2022)

149

132

The impact of the dimensions of strategic leadership in achieving sustainable competitive advantage : A field study in the Kirkuk Company for soft drinks, juices and mineral water

Résumé

Contemporary management literature has dealt with many studies related to strategic entrepreneurship. Entrepreneurship is a serious dimension that inflamed competition between organizations, as it provides them with optimal solutions to meet the challenges imposed by the system of globalization, technical change, intense competition between companies and the information revolution, which necessitated the availability of creative capabilities to face rapid changes.

For this purpose, some studies focused on the dimensions of strategic leadership and its relationship to the dimensions of competitive operations. The researcher also tried to measure and analyze the dimensions of leadership in achieving the competitive advantage of the soft drinks, juices and mineral water company located in the city of Kirkuk. As for the study sample, it included the upper, middle and lower management and workers in the production department as they are the category concerned with the pioneering dimensions of the company.

     The researcher has developed the study tool (the questionnaire) based on the theoretical framework and previous studies, and (43) questionnaires were distributed to a sample of the study population, which consists of the employees of the company in question. By using the appropriate statistical analysis tools for the study data (arithmetic averages, standard deviations and the T-test (Paired sample) test, the researcher reached the following results: There are no statistically significant differences between the opinions of two workers regarding the impact of the dimensions of strategic leadership in achieving the sustainable competitive advantage of the researched company. The researcher presented A set of recommendations that he deems necessary to improve attention to the characteristics of strategic leadership, the characteristics of management information technology in Iraqi companies to reduce the risks of competition, and the need for the company to pay attention to its human resources with expertise and technical skills in the field of production technology as a strategic tool to confront the risks of a competitive work environment and develop their knowledge and skills so that they can delve into in the war of competition.

Comment citer cet article

عبدالله رميض (2022) " تأثير ابعاد الريادة الاستراتيجية في تحقيق الميزة التنافسية المستدامة : دراسة ميدانية في شركة كركوك للمشروبات الغازية والعصائر والمياه المعدنية" المجلة العالمية لإدارة الأعمال و التكنولوجيات، المجلد 17، العدد3 سبتمبر، ص 98-117