Vol. 20, N°1 (2025)

69

45

The impact of financial technology fields on achieving competitive advantage: an applied study on a sample of Iraqi bank

Résumé

The importance of this study stems from the fact that banks face some challenges in technology to attract customers and achieve customer satisfaction. All banks provide certain services to customers, but they differ in achieving the quality of banking service and attracting new customers and thus achieving a competitive advantage. It is necessary to understand the role of financial technology in achieving competition between private sector banks, especially after the Corona pandemic and the world's trend towards using different technologies to achieve customer satisfaction. The objectives of the study are highlighted in clarifying the importance of financial technology in banking operations from various aspects and stating the problems and obstacles facing banks in using financial technology and studying the correlation between financial technology and competitive advantage. The study relied on the questionnaire tool as a basic tool for collecting data, and it was distributed to a random sample of customers of Iraqi private and government banks. Accordingly, a final sample of (109) questionnaires was reached that are valid for analysis and hypothesis testing. The study concluded that financial technology has a significant impact on banks in the present and the future, and that it helps in facilitating payments, saving time and effort, facilitating the completion of transactions, and contributing to reducing corruption by monitoring payments. Iraqi banks should also increase their interest in financial technology to keep pace with global developments, as technology plays a major and important role in developing the banking sector, facilitating access to services to customers, and increasing the speed and accuracy of services provided, thus achieving a competitive advantage for the bank and distinguishing it from other competing banks in the sector. The research concluded the necessity of legislating and regulating laws related to financial technology and its overlap with financial institutions. As well as obligating banks to obtain integrated and modern electronic systems and complete all banking operations, especially payments and lending, and focusing on services provided through mobile phones and websites, which provide speed of service as they can be accessed from anywhere and ease of use as well as complete accuracy, as well as benefiting from the experiences of developed countries in the field of financial technology to increase banking development and keep pace with everything new in the banking sector to increase competitiveness.

Comment citer cet article

زهراء جعفر الحريري و ريم الحديجي الزواري (2025) " أثر مجالات التكنولوجيا المالية على تحقيق الميزة التنافسية دراسة تطبيقية على عينة من المصارف العراقية " المجلة العالمية لإدارة الأعمال و التكنولوجيات، المجلد 20، العدد1 مارس، ص1-25.